3 Things That You Need to Keep in Mind While Hiring an SEO Agency

Search engine optimization is how you help your business to appear higher on search engines and it how you improve your presence online.  As a business owner, SEO is not a project you can really undertake yourself, you need to work with an SEO agency to help you improve your rankings.  Having a good presence online goes a long way toward the success of your business.  As a business owner you probably have a ton of offers from various SEO agencies offering you a wide range of services.  How do you pick the right agency for your business?

Here are 3 things that you need to keep in mind while hiring an SEO agency:

  1. Look into their experience ranking others.

This will help you determine their background and skill set and decide if they should be part of your online journey.  Hiring the wrong agency isn’t just a matter of firing them, they can seriously hurt your business.  It can damage your domain and get your site de-indexed from Google.  Take a look at their social presence, blogs, and client portfolio.  Ask for references or read reviews.

  1. What services do they offer.

SEO and ranking in Google aren’t enough you need to combine that with other aspects of online marketing, social media and content marketing just to name a few.  An agency that puts all the services together under one roof along with SEO is your best bet.  At the end of the day what you want is traffic to your website that is interested in your services, they should use more than one source to get it.

  1. Reporting services

If an agency tells you that their methods are a secret or some proprietary formula…run.  You should also be receiving monthly reports that include improvements, look for an agency that adheres to Google’s best practices and guidelines so that you earn your rankings organically and you will get to keep them.  Unethical link building or spam can damage your brand and recovery is neither cheap nor easy.  Here is more information on Google’s best practices when it comes to link building.

Once you have you have looked into how an SEO agency works it is time to start working with them.  Give the agency as much information as possible about your business so they understand who your customer is.  If you have worked with a digital marketing agency before be sure to tell them whether your experience was good or bad.  Bear in mind that good solid results take time and any agency that guarantees results immediately will not likely be able to deliver.  If it sounds to good to be true, it probably is.

Get Onpage SEO Done Right

Whether your experience in the past with SEO has been good or bad it is still a necessary part of any marketing strategy.  SEO is more than putting together a long line of keywords and shoving them altogether into your website and then hoping for the best.  This is where so many businesses get SEO wrong.  On the other hand people believe that SEO has to be time consuming and incredibly complicated.

Onpage SEO

Onpage SEO is fairly easy to grasp and you do need a web developer who knows what they are doing to make sure that the technical aspects of your website are done right.  Here is how you get onpage SEO done right.

  • Keywords: You need to identify the right keywords, these are the words or phrases that people type into Google that will allow them to find your products and services. You have to look at your business from the point of view of a customer and not someone who already knows what your business is all about.
  • Broad keywords are not your friend: For the sake of example let’s say you’re a lawyer, trying to rank for the keyword “lawyer” isn’t going to work for you.  First it will be expensive and time consuming and the word could be applicable to anything from “divorce lawyer” to “how to become a lawyer”, none of which will apply to you.  Instead try to rank for something a little longer and more applicable, “best divorce lawyer, your city”.
  • Content: Your content and keywords go hand in hand.  You need to use words from your keyword list in the content of your website, while making it sound perfectly natural.  You still need to put keywords into page titles, headings and the first paragraph of your content.
  • Updates and new content: This is often overlooked but your need maintain your website, broken links, slow loading pages and everything else that could go wrong needs to be fixed.  New content should be added on a regular basis.

Ignoring SEO altogether because it seems too difficult is a mistake.  Just because you don’t sell things through your website or it is only for informational purposes that doesn’t mean you can ignore it.  Everybody does research before they buy things, and that means they look on Google.  If you ignore SEO then you’re missing out on plenty of opportunities to land new clients.  SEO is what makes you visible and if you don’t have the skills to do it yourself then work with an SEO agency who can help you accomplish your marketing goals.