Search engine optimization is how you help your business to appear higher on search engines and it how you improve your presence online. As a business owner, SEO is not a project you can really undertake yourself, you need to work with an SEO agency to help you improve your rankings. Having a good presence online goes a long way toward the success of your business. As a business owner you probably have a ton of offers from various SEO agencies offering you a wide range of services. How do you pick the right agency for your business?
Here are 3 things that you need to keep in mind while hiring an SEO agency:
- Look into their experience ranking others.
This will help you determine their background and skill set and decide if they should be part of your online journey. Hiring the wrong agency isn’t just a matter of firing them, they can seriously hurt your business. It can damage your domain and get your site de-indexed from Google. Take a look at their social presence, blogs, and client portfolio. Ask for references or read reviews.
- What services do they offer.
SEO and ranking in Google aren’t enough you need to combine that with other aspects of online marketing, social media and content marketing just to name a few. An agency that puts all the services together under one roof along with SEO is your best bet. At the end of the day what you want is traffic to your website that is interested in your services, they should use more than one source to get it.
- Reporting services
If an agency tells you that their methods are a secret or some proprietary formula…run. You should also be receiving monthly reports that include improvements, look for an agency that adheres to Google’s best practices and guidelines so that you earn your rankings organically and you will get to keep them. Unethical link building or spam can damage your brand and recovery is neither cheap nor easy. Here is more information on Google’s best practices when it comes to link building.
Once you have you have looked into how an SEO agency works it is time to start working with them. Give the agency as much information as possible about your business so they understand who your customer is. If you have worked with a digital marketing agency before be sure to tell them whether your experience was good or bad. Bear in mind that good solid results take time and any agency that guarantees results immediately will not likely be able to deliver. If it sounds to good to be true, it probably is.